Elizabeth Hawes (1903 – 1971) American
Hawes felt that the body and its clothes must work together. She thought that American women should not accept French fashion as the standard. Her goal was to bring stylish clothing with an American sensibility to the masses and believed that all women deserved to have beautiful and functional clothes.
Her career beginnings were suspect; her first job upon arriving in Paris was as a copyist for a high-end French “knock-off” copy house. She worked there for over a year eventually receiving a position in the legitimate fashion industry by apprenticing with Nicole Groult, the sister of designer Paul Poiret.
|"The Moonstone," 1938.|
While still in Paris, she started her own fashion news service for Americans under the pseudonym “Parisite.” She also wrote columns for The New Yorker, Women’s Home Companion and PM magazine.
|"It Is My Own Invention," 1937.|
Hawes believed in mass production and believed that the US could learn from the French process. But the purely businesslike approach upset her and she was unwilling to make the compromises needed for American mass production. Despite this, her fashion career lasted fifteen years. After a stint working in an aviation factory during the war, she turned to studying and writing about female factory workers and the conditions they worked under.
|Fashion Is Spinach|
- She is the author of nine books on fashion, the most famous ones being Fashion is Spinach (1938) and Men Can Take It (1939), which advocates for more freedom in fashion choices for men. Note: The book is available to read or download at the link above.
- She would use details such as elaborate insets of suede on her garments.
- Hawes would give her dresses unique names such as "The People’s Choice", "Five Year Plan", "Rubicon", "Alimony", and "Misadventure".
- Her personal uniform consisted of a turtleneck or buttoned-down shirt underneath suspenders and deep-pocketed trousers worn with flat, flexible shoes.
Text by Lisa/lsaspacey